Project definition
Main objetive
Redesign a GO BICE current account digital recruitment and contracting flow that allows customers to quickly and easily access current account products/services that BICE bank considers appropriate to their economic profile.
GO BICE segment customers cannot access a type of current account with online enrollment and its services/credit products. This causes a loss of potential customers activation who are looking for more products in an account with digital access.
Being able to access the BICE current account and associated products/services portal will increase new customer acquisition.Â
Tested flow
Testing
Main objetive
Evaluate the proposed usability and experience flows of biometric validation in Jumio (service provider), to determine which one has the lowest level of friction with users undergoing the GO BICE enrollment flow.
- Determine which validation hold option is initially selected by the users.
- Know which option they prefer once they are informed of the different alternative waiting times.
- Determine if the validation message helps the user while completing the data.
- To know if the user can visualize the validation success feedback message in the data flow.
- Find out what actions users would take during the validation hold time if they are unable to continue with the enrollment flow.
Results
Analysis was consolidated in 10 events evidenced during the 5 tests performed, allowing to define recommendations to improve the interface at a visual, usability, and content experience level.
Main objetive
Evaluate the proposed usability and experience flows of the biometric validation in Jumio (service provider), to determine which has the lowest level of friction with users performing the GO BICE enrollment flow.
